1. Reinforce your message of change by throwing quarters in the audience at the end of every speech. Everyone loves a gimmick.
2. Be “folksy.”
3. Wear a blue sweater, it brings out your eyes.
4. Use your thirty seconds of debate time to do an interpretive dance about health care. Hey, it worked for Reagan.
5. When you go to a campaign stop, inform people that voting for you is an option they can take. Maybe even explain why taking that option would be in everyone’s best interest. In the long run, you know?
6. For some added flair, cover your face and bill yourself as the “Masked Candidate.” Offer to reveal your true identity only when elected.
7. Create colorful mobiles as a way to illustrate the importance of balancing the budget.
8. Remember that kissing babies is expected, but licking them just crosses the line into creepy.
9. Carry around a brightly colored noose to show that you’re tough on crime, but in a fun way.
10. While voters do tend to like a candidate who they perceive as tough and determined, it’s probably not a good idea to point out how many enemies you had murdered on your way to the governorship.
11. Wild claims such as “I can regenerate failing organs” or “Helium was my idea” can actually gain quite a few votes.
12. Leverage the possibility of hope. What we mean by that is make sure to throw the word hope into your speaking a few times. You might consider mentioning the future, too.
13. Try wearing a tank top. Well, everyone else is doing that oxford without a tie and the top button open look. Couldn’t hurt.
14. Make sure to have a crew of short-shorts-wearing Filipino cabana boys follow you around.
15. Encourage reading. Mention that your opponents haven’t done so yet. You were the first to encourage literacy. Being able to read is a good thing. That sort of stuff. Tell voters you have a secret reading program waiting to roll out. Folks like secrets.
16. Ensure all of your delegates arrive at the convention first. When a quorum is reached, start taking votes. By the time everyone else’s delegates show up, you’re the winner.
17. Have a pop-punk band compose a theme song for you. Nothing corny, but definitely catchy. If you’re of a religious persuasion, make sure it mentions “Him” and that the capitalization is obvious by the way the band sings. Everyone loves pop-punk.
18. Spend ten years adopting children of various ethnicities. Okay, we’re not sure about this one, but it just might work.
19. Promise anything. They won’t really remember later.
20. Try really hard.